We realize that franchisee communication often takes place through email, and franchisors are looking for ways to create a log associated with the store. This can be used for: 

  • Helping franchise home office team members understand communications across the organization
  • Seeing a trail of communication for compliance and legal procedures
  • Understanding communication to store despite staff or ownership changes 

This can be done without annoying copy-paste procedures. 


How it Works


FranchiseBlast's Smart Email BCC function allows you to forward individual emails from your email provider into a specific store profile on FranchiseBlast. 


To forward emails into a specific location account via the Smart Email BCC feature, you will copy your personal FranchiseBlast account’s BCC address, and paste it into the BCC section of any email sent out from your email provider.  Each user has its own BCC address linked with their personal FranchiseBlast user account.


To determine who to send it to, we look at this email and see if it matches the email of any franchisee we have in the system. This can be found under the Staff tab of a store's profile in FranchiseBlast.  If we find someone, we attach it to the person and in parallel to that store.


You can find the relevant email address by going to Stores > Select Relevant Store from List > Timeline


You will then see a blue circle on the bottom left, and click on the mail icon. 




On this screen, you will see your relevant email address. It looks a bit different from regular email addresses, but this is simply a way for FranchiseBlast to know where to add your email. The important part, is that you can simply copy-paste this e-mail address into the BCC of your email client, as shown below.  



Smart Email BCC


Open a new window, and open your email client and send an email to someone on staff at that store. When you email them, copy the BCC in your client. In this example, the email is regarding a business partnership.




Then, the email will appear on the timeline. 



Smart Email Forwarding


When a franchisee replies, sometimes that is something that you want to record. In this example, the franchisee is giving a reason why the POP is not up, which the Marketing team wants to track. The email tracking then goes to the "To" in the email client. 


In order for this function to work, the store employee's email has to be the first in the email body. Please ensure that any additional email is not first. 

In the example below, the yahoo email is first, so the function will work as needed.


The forwarded e-mail will then appear on the timeline.  


Reassigning Email to Another Store

Sometimes, an email will get mistakenly added to the wrong store. After all, we are only human.  If that happens, go to the email, and click on the store on the top left. You will then see a way to select stores that belong to the franchise. 

Once the email is assigned to the new store, it will disappear from the first store's timeline, and get added to the second store's timeline.  



Removing an Email from Store's Timeline



Click on an email card within a store's timeline to delete a Smart Email.   From the top right of the email details dialog, click on the overflow menu and then click on Delete.  The Smart Email will then be permanently removed from this store's timeline and from FranchiseBlast's system.


Troubleshooting Smart Email

  • Do you not have an email listed in the store? It may be that the Staff tab of the store is not populated. To add staff, go to Adding People as Staff to a Store
  • You are sending with the right email address for the franhisee but can't see it appear on the right location's Timeline?  Verify that the email address matches the email address of that franchisee in that location from the Staff tab.  Sometimes if there is a typo in the email address, the emails don't get associated properly.


If you have any further questions, please reach out to us at support@franchiseblast.com