Franconnect Operations Help Desk

Here are some examples of objectives, key results, and initiatives we found to be used in franchising in our market research to help get you started, organized by focus areas.  The examples focus on the OKR methodology since it is the framework FranchiseBlast’s Business Plans was built upon, however, the concepts are applicable to most other strategic planning frameworks you might be using today.

These examples are by no means objectives that FranchiseBlast recommends to implement within your organization.  

They should be used as guidance and inspiration to write objectives, key results, and initiatives that are better aligned with your specific business needs.  Setting inspirational objectives and specific key results that relate to the specifics of your organization’s culture, vision, and corporate objectives will help rallying people around your strategy.  

For simplicity, we use some shorthands for describing focus areas (F) objectives (O), key results (KR), and initiatives (I) in this document. 

Finance (F)

O:  Strengthen sales and profitability

KR: Comparable sales increased by 5%

KR: Average transaction size increased to $10.00

KR: Cost of goods sold reduced by 2%

KR: Average guest count increased to 1000

KR: Catering sales increased to $1000

KR: Third-party delivery sales increased to $1000

KR: Increase % of transactions with Large size drink to 15%

KR: Reduce the cost of labor to 30% of sales

KR: Reduce discounting to 5% of gross sales

KR: Reduce variance on cost of goods sold by 2%

KR: Increase profits by 2%

KR: Variance in standard hours reduced by 3%

KR: Labour cost % reduced by 2%

I: Launch an innovative inventory tracking technology initiative

I: Review training material on inventory tracking

I: Perform a webinars on inventory management

I: Launch incentive-based contest to motivate staff

I: Put information system in place to track average guest cheque

I: Put information system in place to track sales mix

O: Increase collaboration between coach and franchisees

KR: Monthly P&L shared for all months in period by franchisee

KR: Monthly check-ins done by franchisees on business plans in FranchiseBlast

I: Have three deep-dive conversations around financials

I: Build 1 proforma for the next fiscal year

I: Build and submit a financing plan for additional units

I: Launch automatic P&L collection in FranchiseBlast’s polling product

Operations (F)

O: Strengthen brand consistency

KR: Operational audit score increased to 86%

KR: Operational audit quality section score increased to 88%

KR: Operational audit service section score increased to 85%

KR: Operational audit cleanliness section score increased to 88%

KR: Repeat traffic per customer increased by 5%

KR: % complaints closed under two days increased by 5%

KR: Complaints per 10,000 decreased by 5%

I: Install self-serve kiosk

I: Implement & train staff on new customer satisfaction tool

I: Obtain PCI Compliance certificate

I: Attend two franchise-wide conference calls

I: Attend a franchisee conference

I: Attend a regional meeting

I: Attend three webinars

I: Remodel unit

I: Perform three operational audit self-assessments in FranchiseBlast

Employee Development (F)

O: Improve internal employee engagement and job satisfaction

KR: Average employee turnover reduced by 5%

KR: Reach weekly employee satisfaction score of at least 4.7 points

KR: Average hourly employee turnover reduced by 5%

KR: Coach satisfaction score increased to 4.5 out of 5

I: Perform one team-building event

I: Spend one hour personal development time with 1 potential manager

I: Perform employee satisfaction survey

I: Pilot FranchiseBlast Business Plans in five locations by the end of the period

I: Implement a coach satisfaction survey poll with FranchiseBlast’s Polling product

O: Assess training needs to apply and monitor training programs

KR: Three managers certified by the end of the period.

KR: All staff completed the new training program

I: Perform one GM training/development

I: Perform one DM training/development

I: Perform one Shift Manager training/development

I: Perform five Crew training/development

I: Interview 10 potential crew members

I: Promote one crew to Shift Manager

Marketing (F)

O: Increase Awareness

KR: Leads count increased by 10%

KR: Average reach on Facebook campaign increased by 10%

KR: Clickthrough rate on prospect email blast campaign increased to 5%

KR: Clicks to landing page increased by 8%

KR: Local Facebook page likes increased by 50

KR: Facebook campaign post sharing increased by 5%

KR: Instagram reach per post increased by 10%

KR: Organic search queries on search engines increased by 10%

KR: Reach top three in proximity search in my area for Business My Review for [keywords list]

KR: Relevance score on proximity search engine increased by 20%

I: Launch one digital campaign

I: Participate in one school/fundraiser campaign

I: Distribute 100 flyers to nearby businesses

I: Cold call 25 nearby businesses

I: Launch one fishbowl contest to develop mailing list

I: Replace signage

I: Perform a guerilla marketing campaign

I: Community manager replies to every comment on Instagram posts

I: Launch a Facebook marketing campaign

I: Clean up listings on search engines

I: Recover fans from duplicate Facebook local pages

I: Community manager replies to every comment on Facebook local pages