From speaking with dozens of franchisors over the years, we have learned that the best franchises are successful on three fronts:
Providing stellar support to their franchise owners
Working on positive relationships with franchisees
Focusing on what matters by aligning franchisees with a clear brand vision
But today, inputs from franchisees and franchisor staff members are often scattered across a variety of systems: field auditing, project management, marketing, payroll, business intelligence, customer satisfaction, CRMs, LMS tools… the list goes on.
Meanwhile, the objectives of a franchisee for his/her location(s) are captured in spreadsheets, payroll systems, and many independent systems. None of which are optimized to help franchisors and franchisees zoom out for the big picture to help them focus on what matters. At worst, they focus on corrective actions with reactive processes instead of advocating proactive coaching.
The impact that a franchisee’s initiatives have on their objectives is also tracked with a variety of independent tools that don’t align the results with the overarching objectives. Key results are updated manually within spreadsheets to combine information from various information systems, so they quickly fall out-of-date.
Franchisees question whether the key results they are shown can be trusted, lack context around why initiatives are being recommended, and are missing a way to provide feedback on what’s planned for the quarter.
As a franchise coach, you need a better way to manage the recommendations you routinely make that impact the success of each franchisee, and your entire organization.
You need a better system for helping you build stronger relationships with franchisees and align them with a clear brand vision.
That's why we built Business Plans at FranchiseBlast.
Ready to see exactly how a dedicated franchise coaching system can help?
